Re-scraping your website with this handy free tool from Meta!

Having a strong online presence is crucial for any kind of business and with social media platforms such as Facebook being major drivers of website traffic, it’s essential to ensure that your website looks its best when shared. But how can you guarantee that your content appears as intended on social media feeds?

Enter Facebook’s re-scraping tool!

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It’s a handy feature that allows you to refresh how your website content appears on Facebook.

Why is it important?

Imagine you’ve created a compelling blog post or launched a new service. You’re eager to share it with your audience on Facebook hoping to generate engagement and drive traffic to your site. However, when you post the link, it looks messy, with outdated images and incorrect information. Not exactly the first impression you were aiming for, right?

First impressions matter, especially in the fast-paced world of social media. When users encounter a poorly formatted or outdated preview of your website content, they may be less inclined to click through, leading to missed opportunities.

Ensuring Consistency and Accuracy

Platforms like Facebook cache information from your site when a link is first shared. This means that if you update your website AFTER sharing the link, Facebook still may display outdated information in the preview.

This is where Facebook’s re-scraping tool comes to the rescue! By using this feature you can force Facebook to fetch the latest information from your website ensuring that the preview accurately reflects the current content. This can lead to higher click-through rates, increased traffic and of course, more opportunities to connect with your audience!

How to do it…

It’s so simple, follow these steps…

  1. Open the Facebook Sharing Debugger tool (snazzy name, right?)
  2. Enter the URL of the page you want to re-scrape and click Debug.
  3. Facebook will fetch the latest information it has and display the preview. If the website has never been shared before on Facebook it will tell you.
  4. If it has been shared previously and looks out of date, click Scrape Again.
  5. Once satisfied, share the link on Facebook and enjoy!

Told you it was simple!

Wrap-Up

Anything you can do online to stand out and make a positive impression counts. By re-scraping your site with this free tool, you’re taking proactive steps to make sure your content looks its best when shared online.

Don’t settle for out-of-date information! Get scraping!