From first person to third person, avoid your website identity crisis

So, you’re creating content for your website but unsure how to refer to yourself. Should you use “I” and “me”, or should you go with the “he”, “she”, “we” or “our”?

In the past, I’ve always suggested that you pick one and stick with it however I’ve since discovered that it’s possible to refer to yourself in BOTH first and third person on your website. You may have noticed that I do it on this website.

So, let me show you how to do it like a pro…here we go!

Using first person: When to get personal

Using the first person on your website can help you create a personal connection with your audience. It’s like you’re having a conversation with them, and they can relate to you on a more personal level. Here are some tips on when to use first person on your website:

Your “about me” page

This page is for when you can really let your personality shine. It’s the perfect place to use first person and give your readers a sense of who you are and what you’re about.

Example: “Hey, I’m Ian and as well as a superstar DJ of over 25 years, I’m also a freelance web designer. I’ve been designing websites for over 20 years and have worked with various clients from small home startups to medium-sized businesses. In my DJ life, my passion is playing music and watching people have a great time.”

Personal blog posts

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If you’re writing a personal blog on your website, using first person is a given. It’s your platform to share your thoughts and opinions, so use “I” and “me” to make it personal.

Example: “I just got back from a trip to Morocco, and I have to say, it was the best holiday ever. The vibe, the food and the people were all amazing.”


Consider having your clients speak directly to your readers using first person, it can help build trust and credibility.

Example: “Nick was amazing to work with! He really understood our needs and the type of party we wanted and exceeded our expectations at every level.”

Using the third person: When to show your professional side

Using a third person on your website can help you establish credibility and make your content sound more objective. Here are some tips on when to use a third person on your website:

Your “about us” page

This page is for introducing your business or brand to your audience. Using third person here can help you sound more professional and authoritative.

Example: “Our company was founded in 2010 with a mission to provide high-quality products and exceptional customer service. We’ve since grown into a leading brand in the industry with a reputation for excellence.”

Product descriptions

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When describing your products or services on your website, using third person can help you sound more objective and professional. This can help you build trust with your readers and make them more likely to make a purchase.

Example: “Our product is designed to help you achieve your fitness goals. It’s made with high-quality materials and has been rigorously tested to ensure maximum effectiveness.”

Press releases

If you’re publishing press releases on your website, using third person is necessary. It helps you sound like a legitimate source of news and information.

Example: “XYZ Company announced today that it has acquired the Doohickey Corporation, positioning itself as a leader in the industry.”


So there you have it folks, you can use both first and third person on your website to create a personal connection yet establish your professional credibility and sound more objective.

The key is to strike a balance between the two and use them in appropriate places. Don’t be afraid to mix it up and experiment with different styles until you find what works best for you and your audience.

Remember, your website is a reflection of you and your brand, so make sure to put some thought into how you refer to yourself. By following my tips, you can avoid an online identity crisis and create website content that resonates with your audience while maintaining a professional image.

So go ahead and give it a try. Have fun with it and see where it takes you!